Why a One-Page Website May be a Good Fit for You and Your Business!
Having a website is crucial for ANY business (we’re not just saying this as web designers!), as it’s very, very important to have your little space on the internet for potential clients to find you. We’ve seen first hand how the online world is constantly evolving and as we begin to shift more and more to the importance of mobile friendly websites, we think one-page websites can be a good fit for so many businesses.
We’ve even launched two one page website templates, MEDELLIN and CAPE TOWN (with accompanying optional sales pages) that will help you get launched even sooner!
HERE’S A FEW REASONS WHY WE LOVE ONE-PAGE WEBSITES:
You’re Ready to Launch, Like Yesterday.
If you’ve been putting “launching your website” on the bottom of your to do list, a one-page website may be the solution for you. With only one page (instead of the usual 5-6), it’ll take you waaay less time to get it ready to go and is a great way to get yourself out there sooner rather than later.
PRO TIP: This may be a great middle ground for you to then work on your full website if that’s the end goal! With the one page templates, you have full flexibility to duplicate pages and create as many PAGES as you need.
You Don’t Have a Ton of Content… Yet.
A one page website is the perfect solution for a business starting out so you don’t feel obligated to fill up all of your pages. Overall, we think website content should be clear and concise (trust us when we say no one wants to read paragraphs and paragraphs of text) and a one-page website allows your content to all be in one place.
pRO TIP: we get asked if seo (search engine optimization) will be affected if you decide to go with a one page website, and short answer, yes. with multiple pages, you have more opportunities to use keywords, however, you can still integrate seo into a one page website, as long as your content still targets your ideal audience (ex. instead of focusing on a lot of services, you can narrow in on “wedding photographer”).
Everybody Loves To Scroll
There’s a reason all of our social media platforms are designed for us to scroll, scroll, and scroll some more. We’ve seen a big shift in website design with many HOME pages being a longer website page with snippets of text, leading the user to the inner pages. A one pager allows you to accomplish that as well, with a brief overview of what you do, who you are, and how potential clients can contact you (and that may be all you need!)
PRO TIP: we find one pager websites to be very mobile friendly, someone ends up on your website and just has to scroll to get all of the info they need, #perfect.
Easy to Navigate
As you won’t have any inner pages, you can easily guide your potential clients through the website experience. You have the flexibility to create this page as you wish, likely ending with a Call to Action (whether that’s to sign up for a newsletter, fill out a contact form, or book an appointment).
PRO TIP: you can still add navigation to the top of a one page website that “jumps” down to that section, and you still have the flexibility to add inner pages if you want to expand on any content (for example, showing more portfolio work).
Looking to get launched ASAP with a one page website?
Our Squarespace website templates may be the right fit for you! Our DIY option allows you to play and plug your content and get you launched pronto!
