Our Top Squarespace Website Templates for your Coaching Business
Without a doubt, the coaching industry has been massively successful over the last decade and continues to dominate for so many running online businesses. Whether you’re a Life Coach, Mindset Coach, Fitness Coach or Business Coach, there are so many incredible coaches out there with powerful gifts and talent to offer to the world!
A huge part of the success of all the coaches out there, of course, is due to the way in which they market and sell their services online, and one of the best way’s to go about marketing and selling your services is through a website. In fact, if you don’t already have a website set up for your business, you are missing out on a huge amount of advantages!
When it comes to building a website for your coaching business, we’re big fans of the Squarespace platform, and more specifically, for those who want to launch fast or perhaps have a limited budget, our website templates kits are the perfect solution. With all of our template kits, you can easily customize the fonts, colors, content, and of course, photos!
Here are our go-to templates for coaches and a few tips as well on the must-haves you should consider for your website!
must have’s for coaches on their website
01
have clear CTA’s
A call-to-action (CTA) is a button or link that prompts your website visitors to take action. It is, quite literally, a "call" to take an "action” and on your website, you need to lead potential clients in a direction that you want them to take to further generate sales and leads for your business!
02
strong funnel marketing
Funnel Marketing helps to guide potential clients through a sequence of events, further enticing clients to buy from you. A simple funnel can look like you defining a problem, feeling or struggle your client may have > your solution to the problem > real-life testimonials of clients who you’ve helped overcome this problem > to a sign up to our course to overcome this problem (as an example).
03
client testimonials
Potential clients LOVE to hear from others about their experience, and there’s no better way to validate what you do by sharing client testimonials. Whenever you are promoting a product, service or course, it’s so important to share testimonials from others who have worked with you, to show that your work is making a positive impact on others, which in-turn triggers an emotions and drive to buy on the buyers end.
04
powerful about page
One of the most important pages on a website for a coach, beyond the sales page featuring your courses, services or products, is your ABOUT page. Given that YOU essentially are your core leader behind your business, potential clients ultimately want to get to know you on a deeper level. This is where you can tell your story (but keep it short and sweet) and really connect with your clients, creating that important personal connection.
05
strong keywords
Keywords are EVERYTHING when it comes to how you market your offerings on your website and it’s so important to utilize strong keywords to help build greater traffic for your coaching website. To find the best keywords for your business, the most important thing to first understand is who your target audience is, then understanding what they are searching for online when looking for a business like yours. There are many great free keyword research tools, like Google Keyword Planner and WordStream, that can help you along your way. Use these keywords in the headline titles and within the body text of your website and this will allow search-engines to crawl your headline data, further impacting your exposure online to the right audience.
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